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J.HOFFMAN'S Margi Dress in Black

Margi Dress in Black

$66.00

Blackout game day with a fun twist. This strapless black mini dress features an eye-catching polka dot print and flattering fitted silhouette. Pair it with your favorite cowboy boots for game day!

J.HOFFMAN'S Gameday Wave Top in Black & White

Gameday Wave Top in Black & White

$75.00

We had this top in red, sold out, so here we are in black! An easy going top for the game!

J.HOFFMAN'S Canyon Dress in Black

Canyon Dress in Black

$67.00

The dress you’ll reach for on repeat! This stunning Entro midi features a gorgeous navy floral print in the perfect mix of pink and blue, plus a flattering fitted waist and flowy skirt for a silhouette that looks good from every angle.

J.HOFFMAN'S Saffron Dress

$208.00

The Saffron Dress brings the same vibrant style in a longer silhouette. Featuring a bold red base, colorful floral print, and mid-length sleeves, it’s an effortless statement piece with plenty of feminine flair.

J.HOFFMAN'S FPM Carpe Diem Short in Black

FPM Carpe Diem Short in Black

$40.00

Seize the run in these so-flattering shorts, featuring a durable, water-resistant fabrication, built-in briefs and a knit high-rise waistband.

J.HOFFMAN'S FPM Carpe Diem Short in White

FPM Carpe Diem Short in White

$40.00

Seize the run in these so-flattering shorts, featuring a durable, water-resistant fabrication, built-in briefs and a knit high-rise waistband.

J.HOFFMAN'S **jhoff exclusive design** LBK 5EVER Mockneck

**jhoff exclusive design** LBK 5EVER Mockneck

$76.00

Represent Lubbock in high-shine style! This bright red mockneck sweatshirt features statement silver sequined "LBK" block letters trimmed in black across the chest. Perfectly cozy for cool Tech gamedays & tailgates!

J.HOFFMAN'S Axel Shirt

$96.00

This crisp white striped button-down features chic raglan seams, long cuffed sleeves, and a flattering cinched swoop hemline that extends longer in the back. Pair with denim for an effortless look.

J.HOFFMAN'S Over the Moon Dress

Over the Moon Dress

$71.00

Serve up bold, edgy energy on Tech gameday! This sleek black faux leather mini dress features a flattering square neckline, a drop-waist seam, and a flirty pleated skirt with a sweet waist tie. Pair with red boots for maximum stadium impact.

J.HOFFMAN'S Marina Top in White

Marina Top in White

$58.00

Bring sweet, playful energy to Tech gameday! This crisp white knit top features eye-catching ruffled flutter sleeves, a crew neckline, and a lightweight fine-knit feel.

J.HOFFMAN'S Miki Dress- Black

Miki Dress- Black

$104.00

This dress is the perfect summer travel dress! Pair it with sneaker or sandals for a dressy or casual look!

J.HOFFMAN'S Queen of Sparkles Trickster Cardigan

Queen of Sparkles Trickster Cardigan

$240.00

Embrace the spooky season in this lavender cardigan, featuring a whimsical trick-or-treating scene, with a slightly oversized fit it's the perfect additions for all of the Halloween festivities.

J.HOFFMAN'S Shaken Dress in Olive

Shaken Dress in Olive

$71.00

This dress features a retro-inspired geometric print in rich olive, brown, and cream tones. Statement puff sleeves, a relaxed fit, and a flowy tiered skirt create a comfortable, flattering silhouette with a fun, eye-catching feel.

J.HOFFMAN'S Monica Dress

$260.00

This bold dress features a gorgeous cream and chocolate brown geometric print, a classic button-down front, and an easy, relaxed silhouette. The collared neckline and three-quarter sleeves add a polished touch, while the pattern makes it a standout piece.

J.HOFFMAN'S House of Her Oversized Zebra Claw

House of Her Oversized Zebra Claw

$20.00

make a statement with your wild side!!! our zebra acetate claw features a bold zebra stripe pattern in rich black and creamy neutral tones for a print that stands out in the most luxurious way without being too loud.

J.HOFFMAN'S House of Her Midi Zebra Claw

House of Her Midi Zebra Claw

$17.00

make a statement with your wild side!!! our zebra acetate claw features a bold zebra stripe pattern in rich black and creamy neutral tones for a print that stands out in the most luxurious way without being too loud.

J.HOFFMAN'S Dottie Dress in Black

Dottie Dress in Black

$175.00

ARE YOU JOKING!!!! This dress is an absolute show stopper. The fit is so flattering, it can be adjustable with the straps converting to strapless, has pockets, and is just the perfect dress.

J.HOFFMAN'S Osha Corsa in Black

Osha Corsa in Black

$380.00

A lightweight heeled bootie with a slim, structured fit. Soft leather and flexible elastic panels create a fitted, comfortable feel. Also with a sleek stiletto, featuring contrasting metallic and glossy details for a polished, statement-making look.

J.HOFFMAN'S Bobbie Boyfriend Shirt in Choc Combo

Bobbie Boyfriend Shirt in Choc Combo

$158.00

Color-blocked and anything but basic! This playful striped top mixes bold blue, green, and brown hues with a button-front silhouette and relaxed fit. On of our favorite fall fits!

J.HOFFMAN'S Mikel Stud Flat in Olive Suede

Mikel Stud Flat in Olive Suede

$140.00

MIKEL STUD adds an edgy touch to the classic Mary Jane silhouette. Gold metal studs and a buckle elevate the understated design, while soft suede and neutral tones make it easy to style with everything from floral dresses to casual denim.

J.HOFFMAN'S Sarah Sneaker in Zebra

Sarah Sneaker in Zebra

$150.00

Bold, playful, and impossible to ignore, Sarah in Zebra gives the classic low-top sneaker a fashion-forward update. This sneaker is designed for those who love adding texture, print, and individuality to their everyday wardrobe.

J.HOFFMAN'S Easter Sneaker in Velvet Red

Easter Sneaker in Velvet Red

$140.00

Our infamous Back70 sneakers are here with a brand new SLIP ON but make it RED &&&& VELVET?!!?!

J.HOFFMAN'S Cloudy Skirt- White

Cloudy Skirt- White

$94.00

Effortlessly polished, this white linen midi skirt features a flattering straight silhouette with a center front slit for easy movement. Lightweight and versatile, it's the perfect staple to dress up for game day or style casually all season long.

J.HOFFMAN'S Orbit Cord Necklace- Gold Vermeil

Orbit Cord Necklace- Gold Vermeil

$220.00

Adjustable black cord choker necklace with a drop design.

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