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J.HOFFMAN'S Queen of Sparkles Texas Tech Gingham Jersey

Queen of Sparkles Texas Tech Gingham Jersey

$160.00

Rock your Red Raider pride in this oversized gingham jersey tee, designed for ultimate comfort and style. The relaxed fit is perfect for game days, tailgate parties, and Texas Tech events! This does run BIG! Go down a size!!!

J.HOFFMAN'S Over the Moon Dress

Over the Moon Dress

$71.00

Serve up bold, edgy energy on Tech gameday! This sleek black faux leather mini dress features a flattering square neckline, a drop-waist seam, and a flirty pleated skirt with a sweet waist tie. Pair with red boots for maximum stadium impact.

J.HOFFMAN'S Seabreeze Stripe Dress- Yellow

Seabreeze Stripe Dress- Yellow

$114.00

Fresh, fun, and full of sunshine. The Seabreeze Stripe Dress features cheerful lime yellow and white stripes, playful bubble straps, a flattering fitted bodice, and a breezy flowy skirt that's made for warm-weather adventures.

J.HOFFMAN'S Lumi Top

$95.00 $38.00

Sweeten your style with this red gingham top, featuring voluminous puff sleeves and a crisp collar. We love it paired with these NEW Madison tie-waist white denim from Daze Denim for a fresh and feminine red HOT look.

J.HOFFMAN'S Skinny Scarf- Texas Tech Red Raiders

Skinny Scarf- Texas Tech Red Raiders

$25.00

The accessory that does the most — without trying too hard. Made from smooth satin and designed to be reversible. It's the easiest way to add Red Raiders pride while keeping your look polished, intentional, and effortlessly cute.

J.HOFFMAN'S Aya Sneaker in Black/ Milk

Aya Sneaker in Black/ Milk

$140.00

Our infamous Back70 sneakers are here with a brand new MARY JANE! Making them the most neutral sneaker for your wardrobe while tying in that trendy vibe!!

J.HOFFMAN'S Wynette Dress- Rouge

Wynette Dress- Rouge

$118.00

Sweet, classic, and 100% Tech gameday ready! This vibrant red mini dress features a flattering double v-neckline and darling tied bow details at the shoulders. Pair with cowboy boots for an effortless, feminine stadium look.

J.HOFFMAN'S Simple Joys Top

Simple Joys Top

$59.00

Stay cool and spirited for kick-off! This vibrant red lightweight blouse features soft textured woven fabric, a gathered scoop neckline, and sweet elastic puff sleeves. Tuck into flared denim for a head-turning game day style.

J.HOFFMAN'S Carla Dress

$262.00

Make an entrance in this statement-making maxi dress. The Carla dress features a flattering square neckline, delicate straps, and a flowy silhouette that's perfect for vacations, brunch, and everything in between.

J.HOFFMAN'S Baby Love Letters Heart Bracelet- Gold

Baby Love Letters Heart Bracelet- Gold

$78.00

Little Letters, BIG meaning. Inspired by our best-selling Love Letters Necklaces, this dainty bracelet features a glowing mother-of-pearl heart and a pavé initial for that perfect mix of sweet and timeless. Go ahead, wear your heart (and your initials) on

J.HOFFMAN'S Mirage MidRise Cargo Harem in Snap

Mirage MidRise Cargo Harem in Snap

$118.00

Upgrade your gameday wardrobe with effortless cool! These lightweight, ultra-stretchy barrel jeans feature a trendy relaxed silhouette, utility side pockets, and adjustable cinched bottoms. Stay comfortable and chic from tailgate to kickoff!

J.HOFFMAN'S Annie Top in Black

Annie Top in Black

$128.00

Elevate your Tech gameday closet with western chic texture! This black button-down top features eyelet embroidery, puffed ruffle sleeves & dual chest pockets. Pair with red trousers for a polished stadium fit!

J.HOFFMAN'S Bubble Burst Top- Black

Bubble Burst Top- Black

$69.00

Turn heads at the tailgate with dramatic, modern volume! This chic bubble top features a sharp v-neckline, voluminous gathered shoulder details, and a blouson hem. Available in versatile black and white for easy Tech styling.

J.HOFFMAN'S Fiji Top

$56.00

Sweet, stylish, and Tech gameday ready! This black and white gingham blouse features cute print red fruit, statement puff sleeves, and a split neckline. Pair with dark denim for a chic game day look.

J.HOFFMAN'S Scarlete Stripe

Scarlete Stripe

$55.00

Cheer on Tech in ultra-soft comfort! This red and white striped t-shirt dress features cozy long sleeves with ribbed cuffs and a relaxed knit fit. Perfect for crisp game days—throw on sneakers or boots and you’re stadium-ready. Wreck ’em!

J.HOFFMAN'S Milford Top

$108.00 $43.20

Say hello to your new favorite statement top! The Milford Top is bursting with colorful florals, playful patchwork-inspired print, and all the happy vibes your closet has been waiting for.

J.HOFFMAN'S Madison Wide Leg- Whimsy

Madison Wide Leg- Whimsy

$118.00 $47.20

The Madison in Whimsy is the perfect relaxed jean. The mid-rise fit is tied together with a drawstring waist, and the wide leg fit features a light blue wash.

Constructed from our rigid 100% cotton fabric for a true denim feel.

J.HOFFMAN'S Miki Dress- Black

Miki Dress- Black

$104.00

This dress is the perfect summer travel dress! Pair it with sneaker or sandals for a dressy or casual look!

J.HOFFMAN'S Barcelona Dress- Black

Barcelona Dress- Black

$68.00

Turn heads at the stadium in flirty bubble volume! This chic black bubbly mini dress features delicate cami straps and a flattering textured smocked waist.

J.HOFFMAN'S Good Energy Dress- Black

Good Energy Dress- Black

$148.00

Classic, polished, and game day ready, this black shift dress features textured crinkle fabric, puff sleeves, pearl-accent chest pockets, and functional side pockets. A timeless choice for game days, Tech Club events, work, and dinner out.

J.HOFFMAN'S Weekend Ready Dress- Black

Weekend Ready Dress- Black

$98.00

Effortlessly cool with a feminine twist, this black t-shirt dress features a relaxed oversized fit with a built-in sheer lace maxi hem for a layered look. Soft, comfortable, and on trend, it's perfect for game day or a country concert here in the LBK!

J.HOFFMAN'S Prim Dress

$76.00

Meet your new go-to dress. The Prim Dress combines a classic white button-down design with an easy, throw-on-and-go silhouette that's perfect for everything from brunch dates to weekend errands.

J.HOFFMAN'S Brigitte Dress- Rosa

Brigitte Dress- Rosa

$400.00 $160.00

The Brigitte Dress is designed with a flattering, tailored silhouette that transitions into a drop-waist hem and flows into a graceful maxi-length drape.

J.HOFFMAN'S Isabella Top- Golden Hour

Isabella Top- Golden Hour

$280.00 $112.00

The Isabella Top in Golden Hour is defined by its voluminous bubble sleeves and clean crew neckline. A front opening with artfully designed snaps gives the silhouette both function and flair, blending utility with a bold, fashion-forward detail.