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J.HOFFMAN'S RESTOCKED! Texas Tech Twilly Scarf

RESTOCKED! Texas Tech Twilly Scarf

$42.00

We love this twilly scarf to add to your game day outfit! It’s a fun twist and has so many style possibilities! Twilly rings are coming soon!

J.HOFFMAN'S Venice Sneaker in Velvet Black

Venice Sneaker in Velvet Black

$148.00

Our infamous Back70 sneakers are here in a GORGEOUS black velvet with red accents. The most perfect gameday essential you may just need!

J.HOFFMAN'S Easter Sneaker- Navy

Easter Sneaker- Navy

$136.00

Our infamous Back70 sneakers are here with a brand new SLIP ON! This one I know is going to go so quick! Navy is perfect to pair with your brand new denim for your spring fits.

J.HOFFMAN'S Queen of Sparkles Queen of the Crowd Top

Queen of Sparkles Queen of the Crowd Top

$230.00

Oversized fit perfect for all Texas Tech events. Love the rhinestone detailing and sport stripe accents that bring gameday style to every wear. Comfortable, eye-catching, and ready for tailgates, campus days, or anywhere your Red Raider pride takes you.

J.HOFFMAN'S Cloud Sneaker in Butter/ Wine

Cloud Sneaker in Butter/ Wine

$144.00

A ’70s-inspired classic reworked with a soft, polished feel. Crafted in buttery leather with a cabernet “70” emblem and taupe suede toe cap, this sporty silhouette adds a refined, preppy touch to any everyday look.

J.HOFFMAN'S Texas Tech Womens Scattered Crop

Texas Tech Womens Scattered Crop

$110.00

We love a little sparkle with our tees right?! Grab up this easy going tee to rep your favorite TTU team!

J.HOFFMAN'S Cloud W26 in Pois Gold Forest

Cloud W26 in Pois Gold Forest

$168.00

Cloud is Back 70's most iconic sneaker, reimagined through a more immersive expression of print and detail. Rendered in leopard with a subtle gold sheen, it brings a refined interplay of texture that feels expressive without losing restraint.

J.HOFFMAN'S Easter Sneaker- White/ Black

Easter Sneaker- White/ Black

$136.00

Our infamous Back70 sneakers in the most neutral colorway you can find! Wear these 24/7!

J.HOFFMAN'S Queen of Sparkles Texas Tech Bomber Jacket

Queen of Sparkles Texas Tech Bomber Jacket

$230.00

A one-of-a-kind Tech gameday statement! This varsity bomber jacket shines with sequined double-Ts & white sequin sleeves. Lined for soft, non-itchy comfort—pair with denim to rule the stadium! Wreck ’em in Queen of Sparkles!

J.HOFFMAN'S Trailed Set

$88.00

Bring unmatched Western-edgy vibe to Tech gameday! This black faux leather two-piece set features intricate western flame embroidery, a strapless tube top, and a flirty pleated skirt. Pair with red boots for the ultimate head-turning stadium fit.

J.HOFFMAN'S Cairo Dress- Polka Dot

Cairo Dress- Polka Dot

$42.00

Show off your curves on Tech gameday! This sleek black polka dot mini dress features a bodycon stretch fit, a classic high neckline, and a sleeveless silhouette.

J.HOFFMAN'S Queen of Sparkles Thanksgiving Parade Sweater

Queen of Sparkles Thanksgiving Parade Sweater

$200.00

Watching the Thanksgiving parade this year? This sweater would be the perfect outfit to wear for the occasion, featuring a turkey float and balloons with viewers on the bottom and the sleeves.

J.HOFFMAN'S Aya Sneaker in Leopard Milk

Aya Sneaker in Leopard Milk

$160.00

Aya in Leopard Milk is back! A 70’s-inspired Mary Jane sneaker in leopard-print pony hair. Sporty, effortless, and made for the woman who treats leopard like a neutral.

J.HOFFMAN'S Quinn Dress in Black

Quinn Dress in Black

$198.00

Blackout game day with a flirty twist. This sleek maxi dress features delicate lace peekaboo details and a relaxed silhouette that makes it easy to dress up or down. Add sneakers for game day, then pair with boots and a jacket for fall.

Texas Tech Scattered Icon Top

$90.00

Who doesn't love a little TTU and a little glam?!? This tee is so lightweight and perfect for those hot summer games! Pair with some denim, cute skirt or shorts, for an easy going but adorable fit.

J.HOFFMAN'S Stripe Zone Dress- Red

Stripe Zone Dress- Red

$82.00

Bold, classic, and made for game day, this red and ivory striped cotton dress features a collared neckline, structured silhouette, and functional side pockets. Crafted from crisp cotton, it's an easy statement piece for tailgates!

J.HOFFMAN'S Midnight Magic Tee

Midnight Magic Tee

$44.00

How cute is this tee for Halloween! This t-shirt offers a comfortable material and fit and has the cutest ghost and jack o lantern on the front.

J.HOFFMAN'S Queen of Sparkles Corningwear Sweatshirt

Queen of Sparkles Corningwear Sweatshirt

$150.00

Show off your Corningwear collection with this super cute sweatshirt! This blue sweatshirt with metallic Corningwear pots is the perfect addition to your closet for the holiday season.

J.HOFFMAN'S On Repeat Top in Black

On Repeat Top in Black

$54.00

Polka dot + lace, the two most trendy things in fashion for fall 2026! Wear this top for black out game, but style it with your fall outfits all season long.

J.HOFFMAN'S Hearth Set in Forest

Hearth Set in Forest

$89.00

The showstopper of the launch! This insanely comfortable two-piece set is made for lounging, living, and looking effortlessly chic. With playful contrast trim and an easygoing fit, trust us—this one isn’t going to last!

J.HOFFMAN'S Colorblock Gameday Bandana with Eyelets

Colorblock Gameday Bandana with Eyelets

$34.00

100% Cotton Bandanas, perfect size for a neck scarf, or can be tied onto a purse strap, boot strap, or beltloop. The perfect college gameday or western style accessory!

J.HOFFMAN'S Queen of Sparkles Stadium Glam Sweatshirt

Queen of Sparkles Stadium Glam Sweatshirt

$199.00

Shine all game long in Queen of Sparkles! Officially licensed by TTU, this bright red mockneck sweatshirt features all-over tonal red sequined "TECH" lettering. Stay cozy, glamorous, and ready for kickoff!

J.HOFFMAN'S **jhoff exclusive design** Sideline Jersey

**jhoff exclusive design** Sideline Jersey

$120.00

Bring head-turning sparkle to Tech gameday! A store exclusive design & officially licensed by TTU, this champagne-gold mesh jersey features a dazzling sequined Raider Red. So cute styled oversized with some shorts!

J.HOFFMAN'S **jhoff exclusive design** Scattered Guns Up Tee

**jhoff exclusive design** Scattered Guns Up Tee

$90.00

Shine bright on Tech gameday! A store exclusive design & officially licensed by TTU, this black tee glams up the stands with all-over red sequined "Guns Up" hands.

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