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GAMEDAY 2026!

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J.HOFFMAN'S Queen of Sparkles TTU Camo Tee

Queen of Sparkles TTU Camo Tee

$200.00

Game day ready in this licensed Texas Tech camo tee featuring bold "TTU" lettering across the front adorned with eye-catching jewels. The camouflage pattern delivers edgy style while the sparkling embellishment adds that signature Queen of Sparkles glamou

J.HOFFMAN'S Sun Chaser Skirt

Sun Chaser Skirt

$74.00

Playful and on trend, this black bubble mini skirt features a voluminous silhouette with a classic fitted waistband for a polished look. Lightweight and easy to style, it's the perfect statement piece for game day, concerts, date nights, and beyond.

J.HOFFMAN'S Take Me Back Set

Take Me Back Set

$70.00

Double the style, ultimate cotton comfort! This black and white polka dot matching set features a sleeveless tank top and a flowing midi skirt with contrast topstitching. Pair with bright red cowboy boots or a cute Back70 sneaker!

J.HOFFMAN'S Midnights Set

$87.00

THIS WILL FLY OUT OF HERE! Serve bold, high-fashion energy on Tech gameday! This black and white polka dot set features structured denim, a strapless peplum top, and relaxed wide-leg cropped pants.

J.HOFFMAN'S Over the Moon Dress

Over the Moon Dress

$71.00

Serve up bold, edgy energy on Tech gameday! This sleek black faux leather mini dress features a flattering square neckline, a drop-waist seam, and a flirty pleated skirt with a sweet waist tie. Pair with red boots for maximum stadium impact.

2.7 AUGUST APPAREL Perfectly Plaid Top

Perfectly Plaid Top

$72.00

Score major style points on Tech gameday! This black and white buffalo plaid sweater top features a classic crew neck, short sleeves, and contrast dark trim. Wear it with the matching short or style it with your favorite denim for a classic stadium fit.

J.HOFFMAN'S Perfectly Plaid Shorts

Perfectly Plaid Shorts

$60.00

Serve chic tailgate energy on Tech gameday! Pair it with the matching sweater slit top or a simple black graphic tee for an easy, preppy stadium look.

J.HOFFMAN'S Queen of Sparkles Texas Tech Tonal Vest

Queen of Sparkles Texas Tech Tonal Vest

$160.00

Game day ready in this licensed Texas Tech button-up vest featuring scattered rhinestone abbreviation detailing. The tonal design delivers subtle sparkle while keeping performance in focus—perfect for cheering on the Red Raiders with style.

J.HOFFMAN'S Queen of Sparkles Texas Tech Gingham Jersey

Queen of Sparkles Texas Tech Gingham Jersey

$160.00

Rock your Red Raider pride in this oversized gingham jersey tee, designed for ultimate comfort and style. The relaxed fit is perfect for game days, tailgate parties, and Texas Tech events! This does run BIG! Go down a size!!!

J.HOFFMAN'S Cloudy Skirt- White

Cloudy Skirt- White

$94.00

Effortlessly polished, this white linen midi skirt features a flattering straight silhouette with a center front slit for easy movement. Lightweight and versatile, it's the perfect staple to dress up for game day or style casually all season long.

J.HOFFMAN'S Easter Sneaker in Velvet Red

Easter Sneaker in Velvet Red

$140.00

Our infamous Back70 sneakers are here with a brand new SLIP ON but make it RED &&&& VELVET?!!?!

J.HOFFMAN'S Aya Sneaker in Black/ Milk

Aya Sneaker in Black/ Milk

$140.00

Our infamous Back70 sneakers are here with a brand new MARY JANE! Making them the most neutral sneaker for your wardrobe while tying in that trendy vibe!!

J.HOFFMAN'S Venice Sneaker in Velvet Black

Venice Sneaker in Velvet Black

$148.00

Our infamous Back70 sneakers are here in a GORGEOUS black velvet with red accents. The most perfect gameday essential you may just need!

J.HOFFMAN'S FPM Game Day Pant in White

FPM Game Day Pant in White

$98.00

Ready for anything in a relaxed yet sporty silhouette, these effortless pants are featured in a high-rise, tapered style with defined seaming and slightly barreled legs for the coolest shape.

J.HOFFMAN'S Stripe Zone Dress- Red

Stripe Zone Dress- Red

$82.00

Bold, classic, and made for game day, this red and ivory striped cotton dress features a collared neckline, structured silhouette, and functional side pockets. Crafted from crisp cotton, it's an easy statement piece for tailgates!

J.HOFFMAN'S Trailed Set

$88.00

Bring unmatched Western-edgy vibe to Tech gameday! This black faux leather two-piece set features intricate western flame embroidery, a strapless tube top, and a flirty pleated skirt. Pair with red boots for the ultimate head-turning stadium fit.

2.7 AUGUST APPAREL Breezy Bell Mini Dress

Breezy Bell Mini Dress

$96.00

Crisp, sweet, and classic for Tech gameday! This pristine white mini dress features a flattering square neckline, breezy swing silhouette, and charming self-tie shoulder bows. Perfect for white out!

2.7 AUGUST APPAREL Blaire Bow Dress

Blaire Bow Dress

$88.00

Make a chic statement in modern volume! This black satin-finish bubble dress features elegant front pleating, wide sleeveless tank straps, and a trendy, dramatic bubble skirt.

J.HOFFMAN'S Marina Top in White

Marina Top in White

$58.00

Bring sweet, playful energy to Tech gameday! This crisp white knit top features eye-catching ruffled flutter sleeves, a crew neckline, and a lightweight fine-knit feel.

J.HOFFMAN'S Weekend West Dress

Weekend West Dress

$62.00

An effortless everyday staple, this black and ivory striped t-shirt dress features an oversized silhouette, soft knit fabric, and classic crew neckline. So cute paired with sneakers or cowboy boots!

J.HOFFMAN'S Barcelona Dress- Black

Barcelona Dress- Black

$68.00

Turn heads at the stadium in flirty bubble volume! This chic black bubbly mini dress features delicate cami straps and a flattering textured smocked waist.

J.HOFFMAN'S Cream Coast Set

Cream Coast Set

$68.00

Bring crisp, elevated Western style to Tech gameday! This cream structured denim tube top features a strapless neckline, tailored corset-inspired seam detailing, and a flirty peplum hemline.

J.HOFFMAN'S Vivienne Top- Black

Vivienne Top- Black

$39.00

Shine bright under the stadium lights! This black stretchy knit top features subtle sparkle thread, an elegant off-the-shoulder cowl neckline, and a form-fitting silhouette. Pair with leopard denim for a statement moment!

J.HOFFMAN'S Far Out HiRise Wide Leg in Cool Cat

Far Out HiRise Wide Leg in Cool Cat

$108.00

The cool girl jean, Far Out is a baggy and modern silhouette with vintage character. In a waist defining high rise and a animal print, this relaxed fit it is constructed in our Comfort Stretch denim, that gives the vintage feel.