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J.HOFFMAN'S Vic Skirt- Black

Vic Skirt- Black

$86.00

A timeless black maxi skirt with effortless versatility. The flowy silhouette and classic design make it an easy staple for any season. Pair it with a blouse and heels for a polished look or keep it casual with a tee and sneakers.

J.HOFFMAN'S Margi Dress in Black

Margi Dress in Black

$66.00

Blackout game day with a fun twist. This strapless black mini dress features an eye-catching polka dot print and flattering fitted silhouette. Pair it with your favorite cowboy boots for game day!

J.HOFFMAN'S Quinn Dress in Black

Quinn Dress in Black

$198.00

Blackout game day with a flirty twist. This sleek maxi dress features delicate lace peekaboo details and a relaxed silhouette that makes it easy to dress up or down. Add sneakers for game day, then pair with boots and a jacket for fall.

J.HOFFMAN'S Queen of Sparkles Queen of the Crowd Top

Queen of Sparkles Queen of the Crowd Top

$230.00

Oversized fit perfect for all Texas Tech events. Love the rhinestone detailing and sport stripe accents that bring gameday style to every wear. Comfortable, eye-catching, and ready for tailgates, campus days, or anywhere your Red Raider pride takes you.

J.HOFFMAN'S Little Drama Dress- Black

Little Drama Dress- Black

$102.00

We are loving the simplicity of this dress BECAUSE it looks like its a sweater and a skirt seperated, but they are connected! You don't even have to think about it. Throw it on with some sneakers and you are set! Comes in red & black!

J.HOFFMAN'S Little Drama Dress- Red

Little Drama Dress- Red

$102.00

We are loving the simplicity of this dress BECAUSE it looks like its a sweater and a skirt seperated, but they are connected! You don't even have to think about it. Throw it on with some sneakers and you are set! Comes in red & black!

J.HOFFMAN'S Lannie Top in White

Lannie Top in White

$50.00

THE CUTEST TEE! We have said it over and over again, but lace is the it thing for fall. And we are loving how casual chic. You look put together yet the fit was so simple. Go even more trendy and pair it like Kalyn with our goucho jeans!

J.HOFFMAN'S Ennis Short in Champagne

Ennis Short in Champagne

$138.00

The cutest lace shorts are here!!! The IT thing for fall. Pair with big oversized sweaters, tees, and cardigans for a casual yet chic look.

2.7 AUGUST APPAREL Untamed Midi Dress

Untamed Midi Dress

$112.00

Blackout game day meets fall style. This statement maxi dress brings the perfect mix of bold and effortless with its black-and-white print and flattering silhouette. Pair it with boots and a jacket for an easy fall look long after game day.

J.HOFFMAN'S Dottie Dress in Black

Dottie Dress in Black

$175.00

ARE YOU JOKING!!!! This dress is an absolute show stopper. The fit is so flattering, it can be adjustable with the straps converting to strapless, has pockets, and is just the perfect dress.

J.HOFFMAN'S Valentina Top in Black

Valentina Top in Black

$90.00

Love love loving this lace top! Super easy, lightweight, satin material that you can wear all season long. Bonus points, it looks great at a TTU game!

J.HOFFMAN'S Far Out HiRise Wide Leg in Cherry Ave

Far Out HiRise Wide Leg in Cherry Ave

$108.00

The Far Out in Cherry Avenue is our bestselling high-rise wide-leg jean, updated with playful embroidered cherry motifs throughout.

Texas Tech Scattered Icon Top

$90.00

Who doesn't love a little TTU and a little glam?!? This tee is so lightweight and perfect for those hot summer games! Pair with some denim, cute skirt or shorts, for an easy going but adorable fit.

J.HOFFMAN'S Gameday Wave Top in Black & White

Gameday Wave Top in Black & White

$75.00

We had this top in red, sold out, so here we are in black! An easy going top for the game!

J.HOFFMAN'S Melly Top in Black

Melly Top in Black

$48.00

Blackout game day style with a polished twist. This chic black top features statement sleeves, gold button details, and a flattering peplum silhouette. Pair it with denim for an effortless look perfect for cheering on your team.

J.HOFFMAN'S Texas Tech Womens Scattered Crop

Texas Tech Womens Scattered Crop

$110.00

We love a little sparkle with our tees right?! Grab up this easy going tee to rep your favorite TTU team!

J.HOFFMAN'S Starlit Shorts in White/ Black

Starlit Shorts in White/ Black

$46.00

Our most popular shorts this season here in a brand new colorway!!! Perfect for black out or red out game! Pair with a cutie tee and your favorite back70 sneakers.

J.HOFFMAN'S On Repeat Dress in Black

On Repeat Dress in Black

$74.00

Polka dot + lace, the two most trendy things in fashion for fall 2026! Wear this dress for black out game, but style it all fall season long. Pair some cute boots and a furry jacket to warm it up!

J.HOFFMAN'S On Repeat Top in Black

On Repeat Top in Black

$54.00

Polka dot + lace, the two most trendy things in fashion for fall 2026! Wear this top for black out game, but style it with your fall outfits all season long.

J.HOFFMAN'S - LICENSE **jhoff original design** Gameday Classic Tee

**jhoff original design** Gameday Classic Tee

$48.00

Enjoy the next WHITE OUT game in our brand new Gameday Classic Tee. Pair with some fun printed shorts or skirt for a unique gameday look!

J.HOFFMAN'S Canyon Dress in Black

Canyon Dress in Black

$67.00

The dress you’ll reach for on repeat! This stunning Entro midi features a gorgeous navy floral print in the perfect mix of pink and blue, plus a flattering fitted waist and flowy skirt for a silhouette that looks good from every angle.

J.HOFFMAN'S Hearth Set in Forest

Hearth Set in Forest

$89.00

The showstopper of the launch! This insanely comfortable two-piece set is made for lounging, living, and looking effortlessly chic. With playful contrast trim and an easygoing fit, trust us—this one isn’t going to last!

J.HOFFMAN'S Highland Dress

$178.00

Ivy Jane does it again! This gorgeous midi dress pairs a rich terracotta hue with playful pink embroidery, puff sleeves, a belted waist, and tassel details for a look that’s effortlessly feminine, colorful, and full of personality.

J.HOFFMAN'S Tucker Dress in Brown

Tucker Dress in Brown

$138.00

A true Ivy Jane showstopper! This beloved brand brings the drama with a vibrant floral print, pretty ruffle details, puff sleeves, and a flattering tie waist. Bursting with color and personality, this dress is made to turn heads.

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